Meet Our Team

Linda Goldfield

Executive Director

​As the Executive Director of the Parkinson Association of Southwest Florida, it is my goal to advocate for those in our community impacted by the disease, broaden awareness of the disease and ensure everyone has access to our services.
 
As a former care partner, losing both my parents to neurological diseases was devastating and it is my privilege to help other families improve their quality life through the progression of the disease.
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Linda’s first career was in marketing, public relations and sales for the hospitality industry and private corporations.  As a lay leader, serving on local and national boards has led to a rewarding career for the last fifteen years in the nonprofit industry.
 
Originally from Bucks County, PA and Washington, DC.  Linda has called Naples home for 18 years.

Barbara Hoffman

Program Manager

​Having served nonprofit medical membership organizations for over 20 years, Barbara Hoffman, enthusiastically joined the Parkinson Society of Southwest Florida staff team in December 2019 as Program Manager. In her role as Program Manager, Barbara is responsible for organizing, maintaining and evaluating programs sponsored by the association. Barbara finds it rewarding to support the Executive Director, Linda Goldfield, the Board of Directors, the staff and volunteer team in advancing the organization’s goals and making a difference for the Parkinson community.
 
Barbara’s experience has been diverse with her career commencing as a clinical laboratory professional. Over time, she transitioned into management roles within nonprofit medical membership organizations supporting Boards of Directors, committees and other volunteer member entities. At the American Board of Preventive Medicine, Barbara led the improvement and modernization of organizational operations.  Responsibilities at the American Academy of Orthopaedic Surgeons included project management, issues and information management, communication relations, relationships, and advisory functions for special projects of the CEO and Executive Office. At the American Society of Clinical Pathology, Barbara served as the Principal Investigator of a cooperative agreement with the Centers for Disease Control and Prevention and the President’s Emergency Plan for AIDS Relief (PEPFAR).  The funding supported the development and implementation of continuing education programs for clinical laboratory professionals in third world countries, primarily in Africa.
 
A native Chicagoan, Barbara completed her undergraduate studies in Biological Sciences at DePaul University and her graduate studies in Organizational Leadership at Lewis University. With southwest Florida being a favorite family vacation destination, Barbara and her spouse decided to leave the lengthy winters of Chicago behind and make Bonita Springs their permanent home in July 2019. Barbara and her husband have raised two beautiful daughters, Elyse and Nicole, who reside in Chicago and Savannah, respectively.